Perfume Making, Branding, Packaging & Marketing in Manipur by SB Luwang is a comprehensive guidebook designed for aspiring entrepreneurs, small businesses, and creative innovators who want to enter the perfume industry from a Manipuri perspective.
The book covers the complete value chain of perfumery — from blending essential oils and aroma chemicals, sourcing raw materials, designing bottles and caps, to creating brand identity, packaging, retail, digital marketing, pricing strategies, and export opportunities.
Special focus is given to Manipur’s natural resources and cultural identity — lotus from Loktak Lake, ginger lily from the hills, and the elegance of the Sangai deer — and how these can inspire perfumes with unique storytelling value.
With practical insights into finance, government schemes (PMEGP, Startup Manipur, NEIDS), distribution, logistics, and legal compliance, the guidebook prepares entrepreneurs to compete not only in local bazaars but also in national and international markets.
The role of Omega Offset Printers is highlighted throughout, showing how world-class packaging, branding, and printing solutions can elevate Manipuri perfumes to global standards.
This is not just a manual on perfume production — it is a roadmap for building a cultural and commercial fragrance industry in Manipur.
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