Indane – The Journey of India’s Popular LPG Brand
Indane is a brand that has been an integral part of Indian households for decades. It is a name synonymous with safe and reliable LPG cylinders. With over 1.20 crore domestic customers and 10,000 distributors, Indane is the second-largest LPG brand in India. Let’s take a closer look at the journey of Indane and how it became one of the most popular LPG brands in India.
Inception of Indane:
Indane was launched in India in the year 1970 by the Indian Oil Corporation (IOC). At that time, LPG was not a commonly used fuel in India. Kerosene and coal were the most popular fuels used for cooking. The Indian government, recognizing the potential of LPG, decided to launch it as a cleaner and more efficient alternative.
The launch of Indane was a huge success. People welcomed the new fuel with open arms, and within a few years, LPG became a common household fuel. Indane played a significant role in this transformation, as it was the first brand that offered LPG in cylinders.
Expansion of Indane:
Indane’s success in the domestic market encouraged the Indian Oil Corporation to expand its operations. In the 1980s, Indane launched its first overseas operation in Mauritius. Today, Indane has a significant presence in several countries, including Nepal, Bhutan, and Sri Lanka.
Indane also launched a 5-kg cylinder in 2013, targeting the needs of small families and students. This initiative was a massive success, and within a year, Indane sold over one lakh 5-kg cylinders.
Safety Measures:
Indane is committed to ensuring the safety of its customers. The brand has implemented several safety measures to prevent accidents and ensure the safe delivery of LPG cylinders. The brand has a robust distribution network, with over 10,000 distributors and over 20,000 delivery agents. Indane has also launched a mobile app that allows customers to book a cylinder, track delivery, and raise complaints.
Indane also runs several safety campaigns to educate its customers about the safe usage of LPG cylinders. The brand has distributed safety pamphlets and organized safety camps across the country.
Conclusion:
Indane has come a long way since its launch in 1970. The brand has revolutionized the way Indians cook their food and has become an integral part of Indian households. With its commitment to safety and customer service, Indane has become a trusted brand in India and abroad. As the brand continues to grow, we can expect to see more innovative initiatives that cater to the needs of its customers.