Coffee Culture: From Sacred Bean to Global Brand

Coffee is more than a beverage. It is a civilization-shaping force.

From the highlands of Ethiopia to Ottoman coffeehouses, from European intellectual circles to billion-dollar global chains, coffee has shaped politics, trade, culture, and branding for centuries.

Coffee Culture: From Sacred Bean to Global Brand explores:

• The spiritual and historical origins of coffee
• The rise of coffeehouses as centers of debate and revolution
• Colonial trade and the global expansion of coffee
• The First, Second, and Third Wave coffee movements
• The marketing revolution led by Starbucks
• The psychology behind premium coffee pricing
• Sustainability, climate change, and the future of coffee
• The digital transformation of café culture

This book blends cultural history, business strategy, and modern marketing analysis to reveal how coffee became one of the most powerful consumer brands in the world.

Perfect for:

• Business and marketing students

• Entrepreneurs and café owners

• Cultural historians

• Brand strategists

• Coffee enthusiasts

If you want to understand how a simple bean became a global empire, this book is your complete guide.