Soft Power in the Reels Era: How Short-Form Video, Algorithms, and Digital Culture Are Reshaping Global Power

Power no longer moves through armies.
It moves through algorithms.

In a world dominated by short-form video platforms like TikTok, Instagram, and YouTube, influence is compressed into seconds—but its impact reshapes nations.

Originally conceptualized by Joseph Nye, soft power once referred to cultural attraction through film, music, and diplomacy. Today, it operates through viral trends, influencer narratives, algorithmic amplification, and digital identity wars.

This groundbreaking book explores:

• How 30-second videos influence geopolitics
• Why algorithms are the new gatekeepers of global culture
• How influencers act as micro-diplomats
• The rise of digital nationalism and meme warfare
• The strategic role of AI in shaping narratives
• Data sovereignty and platform rivalry
• The future of cultural power in a hyper-connected world

Blending political science, media theory, and digital strategy, Soft Power in the Reels Era is essential reading for:

• Civil service aspirants

• Political science students

• Media scholars

• Policy analysts

• Content creators

• Strategic communication professionals

If you want to understand how global power operates in the age of scrolling thumbs—this book is your strategic guide.